NBC TO AMEND ACT TO ALIGN WITH DIGITAL LANDSCAPE 11-05-25
By Sadiq Aminu The Director-General of the National Broadcasting Commission (NBC), Dr. Charles Ebuebu, has announced plans to amend the NBC Act to accommodate emerging digital technologies in the broadcast ecosystem.
Speaking at a news conference in Lagos heralding the 2025 AFRICAST conference, Dr Ebuebu said that there are existing laws but emphasized the need for regulatory frameworks to evolve with technological advancements such as AI ( Artificial intelligence) which is being used to produce Contents, hence the need for regulation to avoid infringement.
Dr Ebuebu explained that the amendment aims to enable the NBC to effectively regulate the industry and pointed out that AFRICAST 2025 will bring together industry stakeholders to discuss challenges and solutions with the theme “Navigating the Digital Surge To Build a Resilient African Media Ecosystem”
The NBC boss said AFRICAST 2025 taking place in Lagos from October 20 – 24 is expected to shape the future of the broadcast industry, promoting growth and innovation in Africa’s media ecosystem and creating a level play ground for both big and up coming content creators in Nigeria and Africa.
Dr Ebuebu said to ensure the seamless execution of AFRICAST 2025, the NBC has appointed the Vice President of Threesixty Africa Group Mrs Adesua Ayeneye as the official Project Coordinator.
In a remark, Mrs Oyeneye said AFRICAST 2025 will be brought to limelight for everybody to know and also serve as a total image rebranding for Nigeria and Africa, for people to tell their stories through contents and products on display pointing out that the outcome of the conference and exhibitions would also help in shaping policies.
Mrs. Ayeneye stated that AFRICAST 2025 will showcase Nigeria and Africa’s creative industry, Provide a platform for storytelling through content and products and Inform policy decisions shaping the industry’s future
She noted that the event is expected to promote Africa’s media ecosystem and foster growth in the creative sector.
AFRICAST is an international conference and exhibition that brings together manufacturer of board casting and film equipment to showcase their products and services, aiming to expand their reach throughout Africa.